Understanding your analytics

Every link is tracked automatically — no setup required. Here's what each part of the analytics view means.

Open Analytics

Analytics in the sidebar shows your whole workspace. Any individual link’s Detail page has its own Analytics tab scoped to just that link, using the same layout.

The Analytics dashboard showing total clicks, top country, and a clicks-over-time chart

Filter by date range and bot traffic

Choose 7 days, 30 days, or 90 days. Exclude bot traffic is on by default, filtering out known crawlers so your numbers reflect real visitors.

Read the breakdowns

Clicks over time is a daily chart for the selected range. Top links ranks your links by clicks (workspace view only). Countries, Browsers, Referrer domains, and Devices each break down the same click data a different way.

Export what you see

Need this data in a spreadsheet? See Exporting analytics to CSV.